PROJECT DEVELOPMENT & DELIVERY
A campaign will maximally deliver with a flawless execution by all team members. Enabling the team to achieve this:
MEDICO- PHARMACEUTICAL LANDSCAPE
Profound insights in a broad pallet of disease areas and treatment options.
TECHNOLOGY AS AN ADDED VALUE TO BUSINESS
Keeping an optimal balance between ‘the human capital’ and ‘the race to digital’ helps your company to evolve on a steady pace.
A critical feasibility exercise allows you
to optimize the needed resources
A detailed project plan shows you
at any time the actual status of the project
Training in Territory management skills
optimizes the execution of each individual field representative
Supports you to build and sustain your strategy
Gets your full staff up to speed
by easy-accessible training sessions
Allows more in-depth investigation for detailed comprehension
Understanding the power – (and danger) - of Social Media
Developing Multi-Channel strategy
and instruments
Contact me
About me
PETER VAN LAETHEM
I have an experience of over 25 years in life science industry, mostly focused on Benelux and Working within European teams
I AM A SEASONED SENIOR PROFESSIONAL WITH A VAST EXPERTISE IN THE AREAS OF ...
- Business intelligence & pharma market insights
- Innovation & Multi Channel developments
- Medical and pharmaceutical knowledge
- Business development
- Project & people management
AND FOLLOWING THE OPINION OF COLLEAGUES AND CO-WORKERS, I AM A ...
- Creative problem solver with a passion for technology and science
- and an Analytical approach
- Customer- & results oriented
- Inspiring public speaker
- Mentor & coach, sharing knowledge
EMPLOYMENT
I started my career at Novartis in 1987 and changed from flag ship to Quintiles – IQVIA in 2000.
In both companies, I built a vast experience within different responsibilities
17 years of sales experience in different roles (medical rep, field manager, sales manager) and plenty of therapeutic areas (Cardiology, Rheumatology, Neurology, Pulmonology, Psychiatry, Anti-infectives…)
12 years of people management in different roles (Field manager, Project manager)
12 years as Director Business Intelligence at Quintiles (IQVIA), responsible for new service development, market insights, multi-channel implementation, innovation, technologies
SOME REALIZATIONS
PROSPECTOR
A brand focused database, providing insights in the evolving pipeline of pharma for Belgium
IQ-ENGAGE
The ‘waze’ for the sales rep, a community-based platform, improving the rep’s efficacy
TERRITORY MANAGEMENT
Training and gaming
MEDICALINK.BE
A post-call solution augmenting the impact of the call.
Medicalink.be
INNSIGHT
A platform-based field coaching tool
MEDICANORM TRAINING
Establishing a collaboration with Domus Medica, SSMG, VBS-GBS, CEBAM and the mutualities, and developing a neutral training package for medical sales reps:
Medicanorm.be
ADDRESS
- ADVASI V.O.F.
2970 'S-GRAVENWEZEL,
GILLÈS DE PÉLICHYLEI 36 - +32 (0) 477 57 30 24
- E-mail: info@advasi.be
- BTW BE 0777.641.872